Why not just put an opt-in form on your blog or sales page?
You need to be focused in your lead-generation. You need to be purposeful about it. You cannot rely on people who visit your blog or website even seeing an opt-in form on the side-bar let alone fill it in. A landing page or squeeze page is just for that purpose. When people opt-in on your landing page or even head to a landing page they know that they are going to have to part with their email address (at the very least) before going there.
The days are gone where people part with their email addresses easily on blogs or websites they visit. They will no longer give them away to any marketer who asks, especially one they know little or don’t know at all. They guard their privacy and giving you their email address takes a certain level of trust. They want to feel that you have gone to some trouble to get them to opt-in. Made and effort and made them feel special.
Some visitors will come to your site and pretty much immediately click back off it. People commonly scan pages to see if the site is worth their time. They are looking either for the cost of something, or to see what value is at the site. If you have opt-in forms and affiliate banners there is just too much distraction often for them to stay focused.
All squeeze pages are designed with the same purpose in mind. There may be many varied designs and templates for squeeze pages yet they are all after achieving the same goal.
- All successful squeeze pages appeal to the reader’s emotions.
They all have subtle guidance as to why the reader will want what you have on offer on your squeeze page. The offer will be compelling. Irresistible to a large majority.
Watch and research the “gurus” that you rate. Go visit their squeeze pages and see what concepts they are using in building them. Opt-in to them and see how they create the whole cycle from Squeeze page to the email you receive after you are on their list.
- The same elements appear on squeeze pages.
- An opt-in form to capture name and/or Email address.
As soon as the person opts in your auto-responder is triggered to send them a welcome or thank you email with a download link for the offer they signed up for.
The owner of the list gets a notification that you have opted in.
The Squeeze page sells your offer by listing the benefits of your offer. Why the reader should subscribe and how it will profit them when they do. This should be compelling.
All squeeze pages will also have a call to action. Scarcity tactics are a good strategy to use. If your offer has restrictions such as time, or volume you are offering this gives a sense of urgency and more people will opt in for fear of missing out.
Your call to action must be strong and appeal to the readers emotions to stop them just clicking off.
Squeeze pages usually have eye catching graphics. If you squeeze page appeals visually to the visitor they are less likely to just click off.
And of course the squeeze page will also have a headline. This is a very important element of your squeeze page. It is worth testing and split testing various headlines to see which one converts best.
It is up to you whether you use long sale copy or short. There is no right or wrong. The copy however no matter what must make a direct appeal to the reader’s emotions. Most decisions people make are emotional ones. Whether to opt-into a squeeze page or not, is no different.
This is of course a very short over-view of why you should use squeeze pages and what you need on them.
What has been your own story with squeeze pages vs opt-in forms on blogs? Share with us in the comments.
And if you found this useful, then at least think about opting in to my list by filling in the form on the side-bar, or at the foot of your browser, for more tips and helps on your marketing journey.
One piece of software I recommend for Squeeze pages is Funnel Kit. For the savvy marketer you can create opt-in forms that convert at 80%. Here is an example of one of my forms I created with Funnel Kit. Its really easy even if you don’t know the first thing about coding and web design. Drag and drop.